Grinding Your Own Coffee With Fresh Whole Bean Coffee

Fresh whole bean coffee can fall into any category, like fair trade, organic or regularly-grown. That's because it doesn't really specify any particular kind of bean or a method of growing it.

So why do retailers, whether they are fair trade or regular stores, like to make a special point of letting you know whether a coffee they're selling you is whole bean or already ground?

That's because it tends to be fresher than pre-ground. That's a key to why it actually works well as fair trade coffee.

What many people think of as the superiority of fresh whole bean coffee comes from one simple fact; whole beans keep their flavor and aroma longer than if they are ground. Once ground, they have more exposure to air and humidity, and the freshness begins to evaporate.

It doesn't matter what sort of gourmet coffee you might be dealing with, if the beans are pre-ground, you'll lose freshness in the package much more quickly than if they're left intact until just before brewing.

Fair trade wholesale buyers may recognize a slight advantage in fresh whole bean coffee, if they are able to take the coffee from the farmer to the end consumer more quickly than normal coffee brokers can.

The coffee already has a good likelihood of tasting better if it's been grown organically. Combine these two factors, and many fair trade brands of coffee have a good chance of being fresher and more delicious than coffee grown in a more mass produced setting.

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