Shopping Surveys For Fathers Day Gift Ideas

Fathers don't generally make a big to-do out of the Father's Day date like mothers might have done a month earlier. While mom might tell you she could use some potted plants, new dish towels and a day at the spa, dad is far more likely to reply with something more quixotic, like "All I want is a little of your time" or "I don't need anything."

Deep down, your dear old dad may have a few things he'd like, although he may not say it. Recent surveys of Fathers Day gift ideas can help you gather a few ideas and a better perception as to what others are doing to celebrate.

Given that we're still in a recession, the National Retail Federation believes spending on Fathers Day gift ideas will still be low for Fathers Day in 2010. Last year's survey revealed that the average U.S. consumer planned to spend about $90.89 on dear old dad, which was down 4% from 2008.

Top gift ideas included dinners, sporting events, clothing, electronics, books, CDs, home improvement items and sporting goods, the survey found. "Along with the usual ties, gift-givers will be looking into items that Dad can enjoy with the whole family," commented Tracy Mullin, president of the National Retail Federation. "Retailers will offer specials on new grill sets, sporting and gardening equipment and even electronics as the holiday rolls around."

The Discover Card survey also found that Mother's Day is more celebrated than Father's Day for some reason. Consumers planned to spend an average of $31 on Fathers Day gift ideas, compared to $41 on Mother's Day gifts. Research conducted by www.pricerunner.com and Amplitude Research also echoed this sentiment: 67% of daughters and 49% of sons planned to buy Fathers Day 2010 presents.

"More research needs to be done about why females seem to spend on a Father's Day gift more often than males," said Martin Andersen, General Manager of www.pricerunner.com. "Perhaps men are less comfortable about gift exchanges between son and father, versus son and mother." Their survey found most respondents (39.6%) planned to spend $25 to $49 this year.

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